MMORPGs and Real Money Transactions: Shifts to F2P Revenue Models

MMORPGs started out subscription only, but I believe with the success of LOTRO and EQ2 in their respective F2P models, that part of a subscription MMORPGs “aging process” will almost always include F2P at some point, depending on how the game does, revenue-wise. On one hand, WoW took many years to reach its current free-play offer (which is still restricted in a lot of ways), whereas SWTOR has only been out eight months and will hit its “F2P” coming of age sooner this Fall.

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